by
Outsourcing content for your website is risky if you don’t know what you are doing. After Google’s algorithm change to ranking factors, (known as “Panda”) content is becoming an integral part of your businesses search relevance.
It used to be, if you had content over 300 words and applied the proper on-page optimization you were primed for SEO best practices. However, Google is now taking in to consideration more factors of your site when determining if it is “high quality” or “low quality.” Last week, Google refreshed their algorithm yet again, boosting rankings for many SEOs that operate sites with quality content, and lowering ranking for sites with poor content. The ultimate emphasis being, if your site has great content, you will rank better.
However this is an issue for many businesses that don’t place an emphasis on content, like e-commerce, and local business listings and directories sites. So if you have see any rankings drop in the last 6 months you may be frantically searching for ways to ramp up your site’s content.
One thing you will learn is that good content isn’t cheap, so if you don’t have an in-house copywriter or simply don’t have the resources to update your site, outsourcing may be your only option. However, with outsourced web content, you should tread carefully to make sure your site doesn’t raise any red flags. Here are few tips to outsource your content and not sacrifice rankings. Read More...
Outsourcing content for your website is risky if you don’t know what you are doing. After Google’s algorithm change to ranking factors, (known as “Panda”) content is becoming an integral part of your businesses search relevance.
It used to be, if you had content over 300 words and applied the proper on-page optimization you were primed for SEO best practices. However, Google is now taking in to consideration more factors of your site when determining if it is “high quality” or “low quality.” Last week, Google refreshed their algorithm yet again, boosting rankings for many SEOs that operate sites with quality content, and lowering ranking for sites with poor content. The ultimate emphasis being, if your site has great content, you will rank better.
However this is an issue for many businesses that don’t place an emphasis on content, like e-commerce, and local business listings and directories sites. So if you have see any rankings drop in the last 6 months you may be frantically searching for ways to ramp up your site’s content.
One thing you will learn is that good content isn’t cheap, so if you don’t have an in-house copywriter or simply don’t have the resources to update your site, outsourcing may be your only option. However, with outsourced web content, you should tread carefully to make sure your site doesn’t raise any red flags. Here are few tips to outsource your content and not sacrifice rankings. Read More...
Posts
No comments:
Post a Comment