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Friday, August 5, 2011

How To: Organize Content for Mobile Website Optimization

by Tim Gray


If you haven’t already, it’s time to start thinking about building out mobile optimized websites to capture a slice of one of the world’s fastest growing markets.


The worldwide mobile phone market is churning upward, growing 19.8 percent in the first quarter of 2011 alone, largely on the heels of new technologies and demand in developing countries. In the United States, which has a relatively mature and steady market, 36.4 percent of the 234 million mobile users access the Internet from their phone, according to research firm comScore.


And as technology and capabilities improve these numbers are certain to climb much higher.


So designing websites for mobile conversations is going to be paramount as more people consuming content on their handhelds will increasingly demand mobile websites that are quick and easy to use.

Content is king.

Because mobile website content needs to be prioritized for multi-tasking users ─ the very essence of being mobile suggests other activities are occurring ─ you’ll need to understand how and where information is being processed.


One of the most important factors when designing a mobile website is determining what information to include and exclude. Read More...

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