by Patrick Stafford
Joshua Kamil started Ready Steady Print to cater for what he
believes is a lack of quality services for businesses and individuals.
By combining traditional printing services with online features like the
ability to customise as much of the product as possible, the company
has carved out a solid niche.
Revenue is growing at over 40% a year, with the company set to turnover about $1.4 million this year.
But Kamil says while he once spent thousands of dollars on Google’s AdWords to drive traffic, he has now scrapped nearly all of that budget. Instead, he says relying on SEO and improving your conversion rate will get you better results.
How’s the business been travelling this past year?
We’ve exceeded last year’s growth rate, but that having been said, we’re not spending nearly as much as we were on advertising. I’m pretty confident that we can smash 45% out of the ballpark again.
So what made you decide to get rid of AdWords spending?
Once you get to a level of traffic where the business is making a lot of money, and you’re building traffic… it’s taken me a good couple of years to realise this is all about the conversion rate online.
Even if they’re driving traffic, you may need to kill them because the focus needs to be on the conversion.
We’ve just cut back our AdWords spending, I’d say over the past 12 months. We’ve tested certain keywords but haven’t been running them on a day-to-day basis.
It’s been after a combination of spending so much time working on our own SEO, which is now starting to generate good amounts of traffic and is just getting busier and busier. And it made me think why I was spending so much money on AdWords when we’re flat out.
We’re just allocating that money elsewhere, developing the website. The better focus for us is really on how we can increase our conversion rate. Traffic is not costing us anything, but AdWords is. Read more...
Revenue is growing at over 40% a year, with the company set to turnover about $1.4 million this year.
But Kamil says while he once spent thousands of dollars on Google’s AdWords to drive traffic, he has now scrapped nearly all of that budget. Instead, he says relying on SEO and improving your conversion rate will get you better results.
How’s the business been travelling this past year?
We’ve exceeded last year’s growth rate, but that having been said, we’re not spending nearly as much as we were on advertising. I’m pretty confident that we can smash 45% out of the ballpark again.
So what made you decide to get rid of AdWords spending?
Once you get to a level of traffic where the business is making a lot of money, and you’re building traffic… it’s taken me a good couple of years to realise this is all about the conversion rate online.
Even if they’re driving traffic, you may need to kill them because the focus needs to be on the conversion.
When did this whole strategy begin?
We’ve just cut back our AdWords spending, I’d say over the past 12 months. We’ve tested certain keywords but haven’t been running them on a day-to-day basis.
It’s been after a combination of spending so much time working on our own SEO, which is now starting to generate good amounts of traffic and is just getting busier and busier. And it made me think why I was spending so much money on AdWords when we’re flat out.
We’re just allocating that money elsewhere, developing the website. The better focus for us is really on how we can increase our conversion rate. Traffic is not costing us anything, but AdWords is. Read more...
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