Google still in charge of UK search results

While Bing has made significant inroads to the goal of sharing the world search market with Google, it appears their efforts in the United Kingdom continue to fall short. Results information for June 2011 reveal that Google handles an astounding 92% share of all UK search queries. In fact, for the last 12 month period, Google’s share in the UK has actually increased. This in light of massive advert expenditures by Microsoft and Bing. In terms of worldwide growth, a great deal of Google’s recent success can be attributed to the growth in popularity of Chrome, Google’s browser. In many South American countries, Chrome has grown to become the browser of choice.


Bing results combined with their search partner Yahoo equal just under a 7% share. Yahoo is actually a larger search engine presence in the UK than Bing. Fortunately when Bing was put in place by Microsoft, their long term strategy was to use their search engine as a data generation tool. Microsoft wanted a greater understanding of what the public wanted in operating systems, browsers and other closely related to hardware applications to be. This information will factor into the Microsoft products of tomorrow. Read More...