Internet Reputation Management Company May Mimic Google’s Online Identity Management Tool

by EMAILWIRE.COM

If the glove don't ......

Southfield, MI -- Business Internet Marketing (BIM) can manage, defend, repair and steer a client’s online reputation and image for the benefit of their company. BIM maintains a full-time staff to monitor and respond to the internet, social media, and blogs to their client’s benefit.

The Google tool is called, “Me on the Web,” and is now included on the Google dashboard in between account information and analytics. It is not intended to be another privacy setting.
 
BIM helps their clients in recent years by automating the same tactics that Google suggests.

And, the winner is .....

The new dashboard section encourages you to keep tabs on these mentions by setting up search alerts for data points included in your Google profile, like your name and email address. It has long been possible to set up these type of alerts using another section of the dashboard, but now it takes fewer clicks.

The BIM Reputation Management Team prefers to be proactive for their clients. The old-school system of monitor and manage is not in the company’s activities. At BIM, they research keywords for their clients and then saturate the internet with positive press releases and articles and blogs.

At BIM, they recognize that clients, as business owners or professional service providers, have to make providing a quality product or service job one. BIM’s priority is to generate leads (new potential customers, clients, and patients). To grow small business, their clients need potential clients calling them, emailing and walking through your door. BIM’s four core services; Business internet marketing, SEO training, SEO consultation and Reputation Management do just that. Read More...

Even In-House SEO Superheroes Need Tools

by Steve Beatty  





The SEO landscape has changed dramatically over the past 10 years. In 2001, you could get by simply doing keyword research, making a couple on page site tweaks, and ranking for some keywords. You were an SEO guru by doing this 2001.

Everything since then has changed dramatically with the increasing importance of Google and its many algorithm updates, the availability of more SEO information, and the largest recession of the century. All these together have created a much more complicated modern SEO campaign.

In-House SEO Superhero of the 21st Century

The modern in-house SEO is a demanding job. You’re the educator, strategist, and executor wrapped up into one.
Typically in large organizations, you’re really almost a salesman trying to convince other teams/divisions to buy in to why SEO is important. A typical day can consist of many meetings, presentations, and your other relegated duties -- like ensuring the website ranks well and meets the business goals your company set forth. The modern in-house SEO manager is a marketing juggler, if not a superhero.

Modern SEO Campaign

In 2011, the modern SEO campaign has become more demanding. More results are expected, more reporting is asked, education is needed, and more buy-in is needed. Justification of your efforts is required at every turn. A typical campaign will be measured on metrics for success (varying from business to business) such as: Read More...

Web Host HostDime Offers Attracta SEO Tools to Resellers

By Nicole Henderson

(WEB HOST INDUSTRY REVIEW) --Web hosting provider HostDime (www.hostdime.com) announced on Wednesday that it has extended its partnership with Attracta (www.attracta.com) for HostDime's resellers to access Attracta's SEO tools at no cost.


According to the press release, Attracta's suite of SEO tools have been available to its direct customers for a year, but this partnership extension enables resellers to offer increased website traffic to their own customers.


This news comes a month after HostDime launched its affiliate program.
Attracta has made several similar partnerships with hosting providers lately. Most recently, Attracta partnered with HostGee.


Attracta's SEO tools are integrated directly into all of HostDime's control panels via a cPanel Plugin, according to the press release.


The SEO tools evaluate websites against Google's Webmaster guidelines, as well as other best practices.


The tools can automatically correct many SEO mistakes, including XML Sitemap submission, common SEO error identification and correction, as well as extensive search submission and business directory listings, Attracta says.


"Now we can guarantee that every HostDime customer will have the ability to improve their listings in Google and other major search engines within a matter of hours," Dan Silber, vice president of sales, HostDime, said in a statement. "The fact that this service will cost our customers nothing underscores our commitment to providing high-quality hosting services at very affordable prices. Our customers need only click on a link in their control panels to access a feature-rich online dashboard that is guaranteed to put them in Google.” Read More...

Web Host HostDime Offers Attracta SEO Tools to Resellers

By Nicole Henderson

(WEB HOST INDUSTRY REVIEW) --Web hosting provider HostDime (www.hostdime.com) announced on Wednesday that it has extended its partnership with Attracta (www.attracta.com) for HostDime's resellers to access Attracta's SEO tools at no cost.

According to the press release, Attracta's suite of SEO tools have been available to its direct customers for a year, but this partnership extension enables resellers to offer increased website traffic to their own customers.

This news comes a month after HostDime launched its affiliate program.

Attracta has made several similar partnerships with hosting providers lately. Most recently, Attractapartnered with HostGee.

Attracta's SEO tools are integrated directly into all of HostDime's control panels via a cPanel Plugin, according to the press release.

The SEO tools evaluate websites against Google's Webmaster guidelines, as well as other best practices.

The tools can automatically correct many SEO mistakes, including XML Sitemap submission, common SEO error identification and correction, as well as extensive search submission and business directory listings, Attracta says. Read more...

Google Image Search Is Caffeinated

by rbucich

As an in-house SEO, I don't have many opportunities to share my observations publicly, this is my maiden blog post here at SEOMoz and I hope you find it interesting.

Being an active photographer allows me to experiment on the side as a normal course of my hobby. Over the last year, I've been observing changes in Google Image Search that I'm finally comfortable sharing.

Because of my experience in SEO, I've become quite adept at getting an image to rank in the first handful of results (assuming I'm not going after some super competitive head term). This in itself isn't unique but having spent time over at the help forum I observed two things that I believe are connected.

First, there was a sudden influx of complaints in the forum a few months back from people who had lost a large sum of traffic from Google Image Search. Turns out that the bar had been lowered for the "moderate filter" and any images on a site that were remotely risque were causing all images to fall under the filter.

Two, indexing is happening at a blazing speed, I unoriginally call it caffeinated. This latter observation was difficult to detect because Google was intentionally grabbing small graphical elements such as badges from a site and ranking them highly for the target term in very short order. It baffled me at first how or why a badge without an alt attribute, nearby text or keyword in the filename would get picked up so quickly. When I say quickly, we're talking under 10 minutes! I have observed 3 minutes in one case. Read more...