High Risk SEO: 33 Ways to Get Penalised by Google

By Tad Chef

On SEO forums one of the most often discussed topics are Google penalties. Webmasters seek help to determine whether and why they have been penalised by Google. They also want to know how to deal with the penalty once it’s established that they have been hit by one.

• What is a Google penalty and what isn’t? There seem to be different definitions floating around.

While Google employees will tell you that many SEO issues described as penalties aren’t actually penalties, most people seem to consider sudden and unexplained ranking and/or search traffic dropsas a penalty. They at least suspect they have been subjected to a penalty.

• oday I’d like to assist webmasters in determining whether they have been hit by an actual Google penalty by listing common reasons for getting penalised by Google.

Some of them are simply Google filters that deal with overtly manipulative SEO techniques. Some of these aren’t penalties at all, but I list them here as well because they are often mistaken for a penalty.

So just check out this list of ways to get penalised by Google. Many of them are high risk SEO tactics considered to be black hat by some. Read More...

Social Fresh Returns to Charlotte, September 6-7, 2011

by webmaster

Charlotte's biggest social media conference features industry experts from across the country for two day event

Social Fresh, the social media education company that originated in Charlotte, NC, announced the next stop in its educational conference series, targeted to marketing professionals. Social Fresh Charlotte will take place September 6-7, 2011 at the University Hilton in Charlotte, NC.

The two day conference will focus on social media for business results and teach social media tactics and strategy. It will provide actionable content and case studies to participants and encourage group discussion and networking. Topics range from marketing and social integration to blogger outreach and SEO.

Although Social Fresh has held over a dozen conferences over the last three years, Charlotte is the only city
Social Fresh returns to on an annual basis.

Keynote speaker Peter Shankman, founder of “Help A Reporter Out,” leads over a dozen social agency leaders and innovators, including Tom Webster of Edison Research, Justin Kistner of Webtrends and Lisa Hoffmann of Duke Energy.

“Charlotte is a great location for us, said Jason Keath, Founder of Social Fresh. “It is not only central to the east coast, but has an active and exciting social media presence. We expect a large attendance from locals and hundreds of others willing to travel to this great city.” Read More...

SEO and the Metrics of Success

by Small Business News

Being in small business today necessitates a certain degree of familiarity with the language of the Internet. After all, marketing online has become one of the cheapest, easiest options available for small business with little or no barriers to entry. But entering into the online world has also meant adoption of a whole new vocabulary and way of thinking. Here is a brief look at Search Engine Optimization, metrics and the new tools of small business success.

Social Media

What brand exposure does Facebook give you? Measuring impact on the Internet has long been a matter of metrics, but recently, ComScore Inc., specializing in the measurement of all things online, has announced a tool to measure brand exposure on the world’s largest social network. What can you learn about how Facebook impacts your brand WSJ

There’s a new sheriff in town. Whatever the impact of Facebook and other other social networks, one newcomer seems destined to gobble up at least a portion of the market, enough that it may make you think twice about ignoring exposure here. It’s time to get real about Google+. Bloomberg BusinessWeek

Finding Success

Spying on your competitor’s SEO. Search Engine Optimization is not done in a vacuum. Equally important to your efforts are the efforts of your competitors, fighting you for, perhaps, the same customers, the same traffic and the same advertisers. This tool, free for now during the beta, will be an eyeopener. SEO Book

Small business SEO: a success story. While trying to become a motivational speaker, David Leonhardt discovered he had a gift for search engine optimization, promoting his own site easily to a number 1 Google position. Combining these skills with a passion for writing, Leonhardt was able to launch a business based on the new business marketing of the Internet. BizSugar Blog

Tools of the Trade

Why Google’s not the only game in town. However powerful the number one search engine may be, it’s best for small business owners seeking to market their products, services or Websites via SEO to remember the competition. Here’s a peek inside the Bing Webmasters Tools, an alternative to Google that is best to keep in mind while marketing your site. SEO Book

Social media channels and the metrics of success. If presence on the social media–Facebook, Twitter, Google+–is being counted as authority by the Google algorithm, than involvement on these platforms is critical for your business as is making sure your content gets shared. Want to learn more about how it’s done? Follow the link. Read More...