How To: Organize Content for Mobile Website Optimization

by Tim Gray

If you haven’t already, it’s time to start thinking about building out mobile optimized websites to capture a slice of one of the world’s fastest growing markets.


The worldwide mobile phone market is churning upward, growing 19.8 percent in the first quarter of 2011 alone, largely on the heels of new technologies and demand in developing countries. In the United States, which has a relatively mature and steady market, 36.4 percent of the 234 million mobile users access the Internet from their phone, according to research firm comScore.


And as technology and capabilities improve these numbers are certain to climb much higher.


So designing websites for mobile conversations is going to be paramount as more people consuming content on their handhelds will increasingly demand mobile websites that are quick and easy to use.

Content is king.

Because mobile website content needs to be prioritized for multi-tasking users ─ the very essence of being mobile suggests other activities are occurring ─ you’ll need to understand how and where information is being processed.


One of the most important factors when designing a mobile website is determining what information to include and exclude. Read More...

How Will Google+ Affect SEO?

by Mike Spadier

By now you've probably heard about Google+, the latest social networking craze and most recent effort by Google to take on Facebook and Twitter. But did you know that it could affect how your business's website gets found on Google's search engine?

In addition to building a social networking powerhouse, Google's aim with its "+1" button -- the equivalent of Facebook's "Like" button -- is to determine the social value of websites, or, in other words, they want consumers to add personalized recommendations to Web content and business sites. At present, it actually looks like Google may just pull it off. Since its June 28 release, more than 20 million people have already jumped onboard Google+. With such an unbelievable early adoption rate, many internet marketing professionals are beginning to wonder if those "+1"s will also start affecting how businesses use search-engine optimization, or SEO.

Google+ combines many popular features of Facebook and Twitter into a centralized social hub. There's a group video chat feature called "Hangouts," and a user-defined topical news feed (like Twitter's hashtag) called "Sparks." But maybe the most unique feature -- and SEO-relevant -- is "Google Circles," which gives users the ability to share content with specified groups, or "circles" of people. As users build these circles, they'll be able to see the sites that members of their circles have +1'd in Google's search engine results pages, or SERPs.

While "+1"s are currently appearing in the search pages for users that are logged in to their Google accounts, it's too early to say exactly how "+1"s will affect users who aren't logged in. Looking at how Facebook and Twitter "Likes" and "retweets" currently affect where a site appears within search pages, one has to assume these +1's will be as influential, if not more.

As search engines evolve to make searching more social, the main value added of "Likes" and "tweets" showing in SERPs is the concept of something I like to call, "trusted endorsements." If someone searches for a product or service, there's a good chance that customer reviews and recommendations will play some role in their decision making process. When looking at these reviews, users trust the opinions of strangers. They assume that these reviews are honest, but there's always a hint of lingering skepticism. Read More...