The SEO landscape has changed dramatically over the past 10 years. In 2001, you could get by simply doing keyword research, making a couple on page site tweaks, and ranking for some keywords. You were an SEO guru by doing this 2001.
Everything since then has changed dramatically with the increasing importance of Google and its many algorithm updates, the availability of more SEO information, and the largest recession of the century. All these together have created a much more complicated modern SEO campaign.
In-House SEO Superhero of the 21st Century
The modern in-house SEO is a demanding job. You’re the educator, strategist, and executor wrapped up into one.
Typically in large organizations, you’re really almost a salesman trying to convince other teams/divisions to buy in to why SEO is important. A typical day can consist of many meetings, presentations, and your other relegated duties -- like ensuring the website ranks well and meets the business goals your company set forth. The modern in-house SEO manager is a marketing juggler, if not a superhero.
Modern SEO Campaign
In 2011, the modern SEO campaign has become more demanding. More results are expected, more reporting is asked, education is needed, and more buy-in is needed. Justification of your efforts is required at every turn. A typical campaign will be measured on metrics for success (varying from business to business) such as: Read More...
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