10 tips to boost search rankings
Businesses keen on search engine optimization (SEO) tactics to improve their site ranking should understand that it isn't just about analyzing the impact of or accommodating search algorithm changes only when they happen. They must also ensure their online properties and content are of high quality, say experts.
Adam Bunn, director of SEO at London-based search marketing agency Greenlight, said Google's Panda update does impact the SEO landscape but is "not something that most business need to worry about specifically".
"Panda only targets and affects a small minority of poor quality sites, and the things businesses need to do to avoid being hit by Panda are the things that any good business should be doing anyway," Bunn told ZDNet Asia in an e-mail interview.
In other words, he said Web sites should always be well-written and offer rich user experience to keep visitors "happy" on the site. These are the basic requirements for almost any online site, he added.
For example, the content should not repeatedly stick to one keyword and whatever message a business wants to put across to its audience should be clearly stated in the page title, meta description and URL (uniform resource locator).
Implemented Apr. 11, the Panda algorithm tweak essentially changed how Google's search engine ranks Web sites and was one of the company's various efforts to improve its search quality. In February, Google announced a strategy that targeted content farms or sites that duplicated content primarily to leverage search results-optimized purposes, as well as sites consisting of "spammy or low-quality content".
John Ng, director of digital marketing agency Mezmedia, noted that bumping up site rankings is not just about perfecting the art of search engine optimization. He said in an e-mail interview that SEO tips can be found anywhere, but these tips may end up "not really changing anything if a Web site is badly planned to begin with".
Ng and Bunn outlined 10 ways businesses should bear in mind when attempting to boost their site rankings on search engines. When contacted, Google and Microsoft spokespersons also referred to their online Webmaster tools that offer tips on optimizing site rankings on Google's and Bing's search engines respectively.
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Businesses keen on search engine optimization (SEO) tactics to improve their site ranking should understand that it isn't just about analyzing the impact of or accommodating search algorithm changes only when they happen. They must also ensure their online properties and content are of high quality, say experts.
Adam Bunn, director of SEO at London-based search marketing agency Greenlight, said Google's Panda update does impact the SEO landscape but is "not something that most business need to worry about specifically".
"Panda only targets and affects a small minority of poor quality sites, and the things businesses need to do to avoid being hit by Panda are the things that any good business should be doing anyway," Bunn told ZDNet Asia in an e-mail interview.
In other words, he said Web sites should always be well-written and offer rich user experience to keep visitors "happy" on the site. These are the basic requirements for almost any online site, he added.
For example, the content should not repeatedly stick to one keyword and whatever message a business wants to put across to its audience should be clearly stated in the page title, meta description and URL (uniform resource locator).
Implemented Apr. 11, the Panda algorithm tweak essentially changed how Google's search engine ranks Web sites and was one of the company's various efforts to improve its search quality. In February, Google announced a strategy that targeted content farms or sites that duplicated content primarily to leverage search results-optimized purposes, as well as sites consisting of "spammy or low-quality content".
John Ng, director of digital marketing agency Mezmedia, noted that bumping up site rankings is not just about perfecting the art of search engine optimization. He said in an e-mail interview that SEO tips can be found anywhere, but these tips may end up "not really changing anything if a Web site is badly planned to begin with".
Ng and Bunn outlined 10 ways businesses should bear in mind when attempting to boost their site rankings on search engines. When contacted, Google and Microsoft spokespersons also referred to their online Webmaster tools that offer tips on optimizing site rankings on Google's and Bing's search engines respectively.
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